THREE NEW FRAGRANCES FOR HIM
For the commonality of values and for its distinctive features, we chose the tennis champion Diego Schwartzman as the face of the campaign to tell this new olfactive universe. The Argentine player, nicknamed El Peque, has won four career ATP titles out of fourteen finals, eight Challenger titles and seven features. In the Grand Slam trials he reached the semifinal at Roland Garros in 2020. In the ATP ranking he reached 8th place in singles on 12th of October 2020 and 41st in doubles on the 6th of January that same year.
For the commonality of values and for its distinctive features, we chose the tennis champion Diego Schwartzman as the face of the campaign to tell this new olfactive universe. The Argentine player, nicknamed El Peque (“The Little One”) due to his relatively short stature at 170cm, has won four career ATP titles out of fourteen finals, eight Challenger titles and seven features. In the Grand Slam trials he reached the semifinal at Roland Garros in 2020. In the ATP ranking he reached 8th place in singles on 12th of October 2020 and 41st in doubles on the 6th of January that same year.
The chromatic choices and the names of the fragrances are able to fully express the values and characters of each scent, which is strengthened through refined olfactory accords by making each bottle’s personality extremely unique and intensely enveloping.
The chromatic choices and the names of the fragrances are able to fully express the values and characters of each scent, which is strengthened through refined olfactory accords by making each bottle’s personality extremely unique and intensely enveloping.
“We are thrilled to present Diego Schwartzman as Ambassador of the first HEAD fragrance collection. It immediately felt like the clear and perfect choice for this launch because Diego perfectly embodies the brand’s values within the sports universe: authenticity, commitment, solidarity, integration and belonging”.
“We are thrilled to present Diego Schwartzman as Ambassador of the first HEAD fragrance collection. It immediately felt like the clear and perfect choice for this launch because Diego perfectly embodies the brand’s values within the sports universe: authenticity, commitment, solidarity, integration and belonging”.